Great branding can make or break your company. Do not believe us? Just ask the Coca-Cola company and its red and white logo. Almost everyone on Earth recognizes the red and white, scrawling script logo of Coke, with 94% of people polled from across the world correctly identifying the company. This branding was a huge part of what made the trillion-dollar company successful when they were first getting started and has since played a major role in their branding and advertising around the world.